What do trademarks and beer have to do with each other? Quite a bit actually. I was browsing the interwebs and came across an interesting article about beer and trademarks. Normally I have no problem with breweries obtaining trademarks to protect their intellectual property (brew names and/or labels). However, Anheuser-Busch InBev (with its recent purchase of Goose Island) has decided to trademark beer names that include area codes. I’m sure this was originally intended to merely protect the newly acquired 312 Urban Wheat, but they have also been granted trademarks for area codes which there is not currently a beer name. This includes D.C.’s beloved 202 area code. The problem which arises from this practice is where does this stop? Are they going to trademark any number? Will they actively sue microbreweries with established names to strong arm them?
This is a slippery slope. I fear that Anheuser-Busch InBev will use this as another method to attempt to push their microbrewery competition out of the market. It will most likely stop a local brewery from using names which will identify it with their city. I really hope that these trademarks will not be used for evil. What do you think?
Alright, I’m willing to say it: DC Brau Public Ale, in its current form, is a solid beer. After trying it a couple of times over the first few weeks it existed, I was thoroughly convinced that the bitterness of the hops was overpowering for a pale ale.
Thankfully, I heard they had tweaked the recipe to reduce the hoppy bitterness, and this last Friday, I had a canned Public Ale at Justin’s Cafe., and it was solid. It is now well balanced and easily could be a sessionable beer.
I won’t take back my previous criticism because I see this new Public Ale as a separate beer, but I will say that if you haven’t tried DC Brau Public Ale, you really, really need to — you won’t be disappointed.
Drink It. It is not life-changing but it is a fantastic addition to DC’s beer scene. Now, we just need to get them to distribute it at the area’s sports venues…
Yes, it is the self-proclaimed “most EPIC beer commercial EVER”, but it very well may be.
I’ve watched it over and over and still find it incredible. It’s worth it for you to check it out.
The Brauler from the Zythos Project looks to be a fantastic addition to your beer drinking arsenal.
Thanks to The Wookie at It’s Just the Booze Dancing for finding this sweet nugget.
Breckenridge has started an advertising campaign called “Truth in Beervertising” ripping on Big Beer (Coors and Miler at this point). The ads are well done and quite funny. So far they have and introductory ad and three others: