Quick Hit

Quick Hit: Social Coupon to Schneider’s on the Hill

I know Schneider’s isn’t best known for its beer selection (though the last couple of times I’ve been there, it has been pretty impressive for its size), but the staff there are amazing. When I was just a little Shintern living on the Hill in 2006, every other saturday morning I would walk the couple of blocks over to Schneiders, inform whichever staff member felt sorry for me what my budget was, and walk out with two amazing (cheap) bottles of whiskey (one scotch and bourbon). Since then, I’ve sworn by this place and make a trip over there anytime my liquor cabinet is getting low.

Today, I woke up to a glorious email stating that for $45 I could receive $95 at Schneiders; finally, I have a reason to try that scotch that was always just a little out of my comfort (re: budget) zone. Not only that, but I can also get a nice bottle of wine which is always handy for impressing that someone special (aka Squirrel, who, thankfully, also has a taste for Scotch).

Anyways, go here before Sunday (might be Monday, but at this point, my mind is fuzzy): http://www.kgbdeals.com/washington-dc?utm_source=wtd

In the mean time, any suggestions for things to try? Leave ’em in the comments.

Mine:
Bourbon – Black Maple Hill (~$50)
Flavored Bourbon (good starting off point for some) – Leopold Bros New York Apple Whiskey
Scotch – Laphroaig (just about anything by them but look for the quarter cask)
Vodka – Cold River Vodka (potato) or Hanger 1
Tequila, rum – not much experience with beyond college days; I’m neither classy enough for high-end stuff nor trashy enough to return to the things that gave me awful hangovers, which includes all rums.

— Shintern1909

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Cool viral video for…..Natty Light?!?

I recently came across a video for “The first beer in space” and figured I’d take a look.  The typical: a weather balloon and a camera with GPS to get cool pictures of space.  This one was particularly well-done…and by fans of Natty Light – do Natty Light fans exist with the capability to make this video?  Needless to say, I became a bit suspicious.   The Beer and Whiskey Bros did some investigating and it was determined to be a marketing stunt by Anheuser-Busch InBev.  As much as us craft beer drinkers dislike the macro breweries, I had to give credit where credit was due: this was a solid marketing technique.

-Pyzocha


Trademarks

What do trademarks and beer have to do with each other?  Quite a bit actually.  I was browsing the interwebs and came across an interesting article about beer and trademarks.  Normally I have no problem with breweries obtaining trademarks to protect their intellectual property (brew names and/or labels).  However, Anheuser-Busch InBev (with its recent purchase of Goose Island) has decided to trademark beer names that include area codes.  I’m sure this was originally intended to merely protect the newly acquired 312 Urban Wheat, but they have also been granted trademarks for area codes which there is not currently a beer name.  This includes D.C.’s beloved 202 area code.  The problem which arises from this practice is where does this stop? Are they going to trademark any number? Will they actively sue microbreweries with established names to strong arm them?

This is a slippery slope.  I fear that Anheuser-Busch InBev will use this as another method to attempt to push their microbrewery competition out of the market.  It will most likely stop a local brewery from using names which will identify it with their city.  I really hope that these trademarks will not be used for evil. What do you think?


Brew Review: Shintern Eats Crow: DC Brau Public Ale Edition

Alright, I’m willing to say it: DC Brau Public Ale, in its current form, is a solid beer. After trying it a couple of times over the first few weeks it existed, I was thoroughly convinced that the bitterness of the hops was overpowering for a pale ale.

Thankfully, I heard they had tweaked the recipe to reduce the hoppy bitterness, and this last Friday, I had a canned Public Ale at Justin’s Cafe., and it was solid. It is now well balanced and easily could be a sessionable beer.

I won’t take back my previous criticism because I see this new Public Ale as a separate beer, but I will say that if you haven’t tried DC Brau Public Ale, you really, really need to — you won’t be disappointed.

Drink It. It is not life-changing but it is a fantastic addition to DC’s beer scene. Now, we just need to get them to distribute it at the area’s sports venues…

— Shintern


Quick Hit: Most EPIC beer commercial EVER

Yes, it is the self-proclaimed “most EPIC beer commercial EVER”, but it very well may be.

I’ve watched it over and over and still find it incredible.  It’s worth it for you to check it out.

http://www.youtube.com/watch?v=uNQa5HCUYCQ

-Tonzi


Quick Hit – The Brauler!

For those of us in the DC area that are now becoming frequent growler fillers (thanks to Mad Fox, Port City, Whole Foods, etc.), this item may be a must-have.

The Brauler from the Zythos Project looks to be a fantastic addition to your beer drinking arsenal.

Check it out and sign up for their mailing list!

-Tonzi

Thanks to The Wookie at It’s Just the Booze Dancing for finding this sweet nugget.


Quick Hit: Breckenridge Brewery Ads

Breckenridge has started an advertising campaign called “Truth in Beervertising” ripping on Big Beer (Coors and Miler at this point).  The ads are well done and quite funny.  So far they have and introductory ad and three others:

Hopefully they’ll make some more!
-Pyzocha