I recently came across a video for “The first beer in space” and figured I’d take a look. The typical: a weather balloon and a camera with GPS to get cool pictures of space. This one was particularly well-done…and by fans of Natty Light – do Natty Light fans exist with the capability to make this video? Needless to say, I became a bit suspicious. The Beer and Whiskey Bros did some investigating and it was determined to be a marketing stunt by Anheuser-Busch InBev. As much as us craft beer drinkers dislike the macro breweries, I had to give credit where credit was due: this was a solid marketing technique.